Marketing and Communications Manager

Job Description

Position requirements: Bachelors required with a minimum of 4 years in school communications or other business experience. Superior editorial judgment, high attention to detail, and commitment to accuracy. Well-versed in social media strategy and management; strong experience and creativity in storytelling, content creation, and production for web, social channels, newsletters, digital and print marketing and communication. Experience managing websites, including SEO/SEM and management, Google Analytics, and other digital best practices. Strong video editing expertise (Adobe Spark, Premiere Pro, We Video, or other video editing) a plus. Ability to work independently and collaboratively with multiple constituencies with exceptional initiative, judgement and problem-solving skills. Accuracy, attention to detail, and ability to follow through with multi-task projects. Experience and skill developing priorities to manage multiple deadlines and a complex calendar of assignments. Experience managing and building an academic institution's reputation. Skill with employing discretion in the handling of sensitive information. Experience and skill working directly with the public. Appreciation of and commitment to all girls education and the Oakcrest mission and philosophy

Position Summary: The Marketing and Communications Manager will have the responsibility overseeing Oakcrest's communication system to all external stakeholders. This position will include the design, editing, development and implementation of strong communication and marketing strategies. It is an opportunity to craft telling the story of Oakcrest's mission as it is lived in daily experiences of our community members and to set the standard for female Catholic education in Northern Virginia. This position will require helping various departments develop strategic communication plans, creating content for marketing initiatives, and editing content to offer professional engagement with Oakcrest's community that reflects our commitment to excellence in all we pursue.

Essential Duties and Responsibilities:
Produce engaging written and visual content to bring Oakcrest's mission to life for the website, social media, newsletters, and other digital channels, as well as print publications.
Oversee all Communications Office print/digital publications and website content, including weekly and monthly newsletters and family communications (e.g., Back-to-School mailings, Divisional updates).
Coordinate content publication across platforms.
Manage communications content calendar, highlighting content from all internal departments (Academics, Admissions, Student Life, Parent Support, Advancement, College Counseling, and Alumnae Relations).
Support and collaborate with departments, including Admissions and Development, to advise on, schedule the cadence of, and edit their communication content and/or marketing materials; provide editing expertise for communications projects, in alignment with the Oakcrest style guide.
Design ads for printed newspapers and digital platforms.
Design brochures for admissions, advancement, and summer programs.
Social media account management, including gathering/creating content, managing social media schedule
Curate and cover school events, including photos and write-ups for website, social media, newsletters, etc; coordinate with internal departments.
Manage school website, including page updates and regular fresh content; utilize best practices for website management, including SEO/SEM
Edit videos and podcasts to post across all marketing channels
Manage podcast channel and all recordings
Serve as in-house photographer to capture and highlight the life of the school
Serve as managing editor and lead writer for website and annual newsmagazine, Oakleaf, including:
Identify stories that convey Oakcrest's mission and how our community embodies our core values,
Edit content and work with a designer to develop magazine layout and spreads, and
Coordinate and edit magazine inputs from other departments.
Ensure Oakcrest branding is used throughout any external materials published by the school; work with other departments, such as Visual and Performing Arts and Athletics to ensure branding consistency.

Qualified applicants should send a cover letter, resume, and a list of at least three current professional references to: employment@oakcrest.org with "Marketing and Communications Manager" in the subject line of the email.

About the Employer

Mission
Oakcrest School, in partnership with parents, challenges girls in grades 6-12 to develop their intellect, character, faith, and leadership potential to thrive in college and throughout their lives.

Philosophy
Oakcrest, an independent school, educates the whole person. Guided by the teachings of the Catholic Church and the spirituality of Opus Dei, we weave together a rich liberal arts curriculum, one-on-one mentoring, character development, and service to create a vibrant environment that graduates confident women who will make a difference in all they choose to do.