Director of Marketing and Communications

Job Description

Marketing Strategy & Execution
o Develop and execute a comprehensive marketing strategy aligned with enrollment, advancement, and institutional goals.
o Lead the planning and execution of marketing campaigns that support student recruitment, community engagement, and donor development.
o Manage digital marketing efforts, including website strategy, email campaigns, social media, paid advertising, and SEO.
o Oversee brand identity and ensure consistent application across all platforms and materials.
o Monitor and analyze marketing performance, using data to refine strategy and improve outcomes.
o Manage external vendors and creative resources, including design, videography, and advertising partners.

Communications
o Establish and maintain a clear, consistent messaging framework across all school communications.
o Oversee the creation and distribution of key communications, including newsletters, press releases, announcements, and promotional content.
o Lead storytelling efforts that effectively communicate the mission, programs, and community life of the school.
o Manage public relations efforts to enhance the school's visibility and reputation.
o Coordinate internal and external communications to ensure alignment with strategic priorities.
o Partner with school leadership and departments to meet communication needs while maintaining message clarity and consistency.

Programmatic Event Communications
o Establish and manage a prioritization framework to determine the level of marketing support provided across events, ensuring alignment with institutional goals and available resources.
o Own marketing and communications for school-wide and high-impact events that support
enrollment growth, advancement efforts, or institutional positioning.
o Partner with department leaders to provide communication planning, messaging, and campaign support for events with broader reach or strategic importance.
o Provide guidance and consultation to departments for routine or smaller-scale events, including recommendations on messaging, timing, and communication channels.
o Develop and maintain templates, toolkits, and communication standards to enable departments to execute event communications effectively and independently when appropriate.
o Ensure all event-related communications are consistent with brand standards, messaging, and quality expectations.

School Community
o Establish communication between Frassati Catholic High School and local Catholic elementary schools and parishes
o Flexible and responsive to change as the school grows
o Be visible to the campus community
o Find ways that the Director of Marketing & Communications can contribute to the building of the culture and community at Frassati Catholic

Catholic Education & Spiritual Formation
o Promote and uphold Gospel values, Catholic moral teaching, and the doctrinal teachings of the Catholic Church in all aspects of the role.
o Foster a Catholic environment through leadership, service, and professional interactions.
o Represent the school positively within the community and support its mission through daily responsibilities.

About the Employer

Through a robust college-preparatory curriculum rooted in the Catholic faith, Frassati Catholic High School will prepare students to walk on the path of true happiness. Inspired by our patron Blessed Pier Giorgio Frassati, Man of the Beatitudes, graduates of Frassati Catholic will be true moral, intellectual, and civic leaders who lead others on the path to beatitude. Frassati Catholic graduates will be agents of change in all sectors of society, building a culture that embodies the truth about the human person who is destined to share in God's own divine life.
Frassati Catholic High School is a co-educational high school administered by the Dominican Sisters of St. Cecilia (Nashville Dominicans). Frassati Catholic opened with 46 students in 2013 and now serves 375 students in grades 9-12.