Marketing Data Operations Specialist

Job Description

OPPORTUNITY DESCRIPTION

Do you love the Catholic Church, have a passion for data, and want to be part of an amazing team? eCatholic is growing and we're looking for the next great candidate to join our 100% remote team. We've got a great Catholic culture and a fun working environment!

eCatholic is seeking a detail-oriented and analytical Marketing Data Operations Specialist to join our growing marketing team. This role will be instrumental in maintaining data integrity within our HubSpot platform and leveraging data-driven insights to drive targeted marketing campaigns, cross-sell, and upsell opportunities. The ideal candidate will possess a strong background in data management, exceptional analytical skills, and past exposure to marketing.

WHAT YOU'LL BE DOING

Key responsibilities for this role:

Data Management and Integrity:
- Own and manage the data within HubSpot, ensuring accuracy, consistency, and completeness of information.
- Implement and maintain data quality standards, processes, and best practices to minimize errors and duplicates.
- Regularly audit and clean databases to eliminate outdated or irrelevant records.
- Troubleshoot and resolve data-related issues, discrepancies, and inconsistencies in a timely manner.
- Work with in-house developers to maintain integrations between HubSpot and internal data sources.

List Creation and Segmentation:
- Collaborate with marketing stakeholders to understand campaign objectives and target audience criteria.
- Utilize HubSpot's segmentation and list-building capabilities to create targeted email lists and audience segments.
- Conduct data analysis and segmentation to identify cross-sell and upsell opportunities among existing contacts and clients.
- Optimize list hygiene and segmentation strategies to improve campaign performance and deliverability.
- Work with customer success to identify automated touch points throughout the client lifecycle to reduce churn and promote cross-sells.

Marketing Automation Support:
- Assist in building and maintaining marketing workflows and automation processes in HubSpot.
- Work closely with the content team to identify trigger events and criteria for automated workflows.
- Test and optimize workflows, emails, and messaging with the content team to ensure seamless execution and alignment with marketing goals.
- Monitor performance metrics and provide insights to enhance workflow efficiency and effectiveness.

Data Analysis and Insights:
- Analyze marketing data and metrics to identify trends, patterns, and opportunities for optimization.
- Generate reports and dashboards to track key performance indicators (KPIs) and measure the impact of marketing initiatives.
- Create reports and dashboards for other teams.
- Provide actionable insights and recommendations to drive informed decision-making and strategy development.
- Support the sales team by providing data insights and ensuring deal data stays accurate.
- Collaborate with cross-functional teams to leverage data insights for targeted marketing campaigns and client engagement efforts.

Continuous Improvement and Training:
- Stay current with industry trends, best practices, and emerging technologies in data management and marketing automation.
- Identify opportunities for process improvements and automation enhancements to streamline workflows and increase efficiency.
- Maintain clean, streamlined data by identifying data that should be in HubSpot and any old data that can be removed.
- Provide training and support to team members on data management best practices, HubSpot functionalities, and marketing automation tools.
- Create standard operating procedures for manual data entry by other teams.

WHAT WE'RE LOOKING FOR

Qualifications:
- Bachelor's degree in Business Administration, Marketing, Information Management, or related field.
- 2+ years of experience in data operations, database management, or marketing analytics, preferably in a SaaS or technology company.
- Proficiency in HubSpot or similar marketing automation platforms. Experience working with HubSpot is a huge plus.
- Analytical skills with the ability to interpret complex data sets and extract actionable insights.
- Attention to detail and organizational skills, with a focus on data accuracy and integrity.
- Understanding of marketing principles and strategies, with a customer-centric mindset.
- Effective communication and collaboration skills, with the ability to work cross-functionally.
- Proactive problem-solving abilities and a continuous improvement mindset.
- An understanding of hierarchical structures within the Catholic Church.

Join our team and play a crucial role in harnessing the power of data to drive impactful marketing campaigns and enhance client engagement at eCatholic. If you're passionate about data-driven marketing and have the skills to drive results, we want to hear from you!

WHO SHOULD NOT APPLY

If you are looking for a "J-O-B" to punch a clock and collect a check, this opportunity is not for you. If you're not a team player and if you don't like to "bring it" everyday, you won't fit in here.

BENEFITS

This role is a full-time position with salary (commensurate to the responsibilities of the role and qualifications of the candidate) and includes retirement benefits. This is a fully remote, work from home position.
- Join our friendly, hard working team that is excited to serve the Church each day
- Competitive salary and professional growth opportunities
- Fully remote, work from home
- Paid time off and sick time
- Health, Dental, and Vision benefits
- 401k with match

eCatholic is a fully-remote company with team members spread out around the country. We are a multi-time member of the Texas A&M Aggie 100, recognizing the 100 fastest-growing, Aggie-owned companies in the world.

HOW TO APPLY
To apply, please send the following to JoinOurTeam@eCatholic.com:

1. Create a 3-5 minute video telling us why you're interested in this opportunity, including:
- Briefly tell us about yourself.
- What makes you tick?
- What sets you apart from everyone else that's interviewing?
2. Your resume and cover letter.

About the Employer

At eCatholic, we help the Catholic Church embrace technology by creating beautiful, intuitive software that improves communication, simplifies administration, and inspires innovation. We provide excellent service and user experiences to help the Church more effectively spread the Gospel and save souls.