Marketing Email and Web Specialist

Job Description

Special Note: Please apply via FMF careers page: https://www.fmf.org/careers

Position Mission

FOCUS is seeking a Web/Email specialist with a passion for digital evangelization and a knack for technical excellence. As part of our marketing team, you will play a role in advancing our mission to share the hope and joy of the gospel. Your responsibilities will include supporting our email marketing campaigns, maintaining and updating our websites, creating compelling content, and leveraging data and analytics to drive engagement.

Position Responsibilities

Email Marketing

Support the planning and execution of email marketing campaigns, including design, layout, scheduling, and tracking.
Implement A/B testing for email campaigns to identify the most effective strategies.
Analyze and report on campaign performance, providing regular reports on open rates, click-through rates, conversions, and other key metrics.
Website Management

Ensure that our websites are regularly updated with content that is timely, accurate, and engaging.
Utilize HTML/CSS to implement design updates and improving the user experience.
Recommend improvements for the website's functionality and design, based on user feedback, best practices, and analytics.
Content Creation

Collaborate with the marketing team to create content for the website and email campaigns.
Assist in creating visual assets for web and email use, with proficiency in design software like Adobe Creative Suite and Canva.
Reporting and Analytics

Monitor and evaluate website and email campaign performance using tools like Google Analytics.
Develop regular reports detailing website traffic, user behavior, email campaign performance, and SEO effectiveness.
Use insights from data to suggest improvements to digital marketing strategies
SEO

Support the implementation of SEO best practices on FOCUS websites, including keyword research, on-page optimization, and link-building.
Track and report on SEO performance, recommending adjustments to improve website visibility and organic traffic.
Continuous Improvement

Stay up-to-date on the latest trends and advancements in web and email marketing, SEO, and related technologies.
Suggest ways to incorporate new trends and technologies into our digital marketing efforts.
Qualifications

A solid understanding of digital marketing principles, with a focus on web and email marketing.
Basic proficiency in HTML/CSS preferred
Strong analytical skills and attention to detail.
Familiarity with SEO and web traffic metrics.
Practical experience with Google Analytics
Experience with marketing automation/CRM platforms, such as Hubspot.
Experience with email marketing platforms (e.g., Mailchimp, Hubspot)
Experience with Adobe Creative Suite or similar design software.
Compensation & Benefits

For this role, we anticipate paying $55,000 - $65,000/year. (This role is also eligible for bonus pay.) This range is an estimate. The actual amount may be higher or lower than the provided range and will be adjusted based on various factors including qualifications, experience, abilities, geographic location, and duties.

Personal Mission Partner Development (MPD) is one way in which the FOCUS Mission Foundation invites others to be on mission with us through the gift of their financial support. In this position, the Marketing Email and Web Specialist will be expected to fundraise a minimum of $3,260 per month to support their work with the FOCUS Mission Foundation. To thrive in serving the mission, the candidate will receive world-class training in this area and ample time to engage in their fundraising efforts.

As a FOCUS Mission Foundation staff member, you and your family will have access to several benefits that are designed to help care for the whole person and make your career with us rewarding. You will receive:

Medical, Vision and Dental insurance
Ability to contribute to a Health Savings Account
Employer-provided life insurance
Long-term disability insurance
Option to purchase additional life insurance for yourself, your spouse and your child(ren)
403(b) retirement plan with a discretionary employer-match for eligible staff
Option to purchase LifeLock Identity Protection
Integrity-based Paid Time Off
Paid parental leave
We observe many paid holidays recognized by fellow Americans and also some of the feast days of Holy Mother Church. In addition, we recognize the Sacred Christmas Respite by closing the office from December 24-January 1 each year.
Eligibility for benefits depends on the type of position you hold (full-time, part-time or temporary), and your tenure with FOCUS Mission Foundation. Specific benefits may change at our discretion.

About the Employer

The FOCUS Mission Foundation Marketing team supports the mission of FOCUS by communicating with students, benefactors, staff, and others. The Marketing Program Director plans, monitors, and manages various projects, often from initiation through completion. He or she typically juggles multiple projects at a time, overseeing execution by Marketing team members and external vendors, ensuring that work meets technical, budgetary, and timing needs.