Marketing Campaign Manager

Job Description

The Marketing Campaign Manager owns the planning, execution, and optimization of Relevant Radio's marketing campaigns. They translate strategic objectives into multi-channel campaigns that drive audience growth, engagement, and donations. This ensures campaigns are on-mission, data-driven, and executed with excellence in collaboration with content and channel teams. As part of their role, they would help coordinate marketing channels in the campaigns as well as developing best practices in execution and analytics for each channel. They are a key bridge between the overall department vision and the specific vision and tactics for individual campaigns, brands, and properties.
Working directly with the VP of Marketing, the Marketing Campaign Manager will help deliver on daily strategic and tactical planning needs, while also building the foundation for the next stages of Relevant Radio's growth. This role integrates marketing efforts across all disciplines and departments to boost brand visibility and drive listener acquisition. The Marketing Campaign Manager will manage content and channel team collaboration to ensure excellent creative execution that meets the needs of the channels.

The Marketing Campaign Manager will work with the VP of Marketing to launch new initiatives including internal systems and operations, new marketing campaigns and tactics, and new methods of monitoring and analyzing campaign performance. They will plan and execute campaign calendars and achieve quarterly progress towards our annual goals. The successful candidate will merge leadership,
strategic insight, and a relentless drive to execute on ambitious, innovative marketing initiatives. They transform quarterly goals and strategic objectives into campaign visions, plans, and execution.

Responsibilities:

Campaign Planning & Strategy:
o With strategic guidance from leadership, develop and execute integrated, multi-channel marketing funnels (e.g. email, SMS, on-air broadcast, paid media, etc.) for brands, shows, events, and other initiatives.
o Create visions for individual campaigns, translate them into tactical briefs, monitor and drive execution of campaigns (working with Project Manager role).
o Translate strategic direction into actionable marketing plans with clear KPIs, timelines, and deliverables.
o Identify target audiences and create segmented marketing plans to grow listeners and increase audience engagement with Relevant Radio's family of brands.

Campaign Execution & Coordination:
o Collaborate with Content and Channel teams to develop creative assets, messaging, and distribution plans.
o Ensure campaign deliverables are completed on time, on budget, and in alignment with brand guidelines.
o Monitor and coach individual channel execution; helping ensure excellent channel execution, as well as developing best practices for channel analytics.
o Oversee applicable external vendors, contractors, and/or agencies to ensure high-quality deliverables aligned with campaign goals
o Partner with the Project Manager to track campaign tasks in project management software.

Performance & Optimization:
o Define and track campaign performance metrics (e.g. open rates, click-through rates, donations, new members, CAC, ROAS, etc.). Create scorecards and dashboards to actively track these.
o Provide data-driven insights to improve campaign performance and inform future planning.

Mission & Brand Stewardship:
o Ensure campaign messaging aligns with brand voice, in collaboration with the Creative Director.
o Maintain alignment with Relevant Radio's mission, including ensuring all campaigns uphold Catholic teachings and values
o Apply knowledge of Relevant Radio's mission, programming content, and audience to all campaign efforts.

Experience and Skill Requirements:
• Practicing Catholic. Active faith life in accord with teachings of the Catholic Church.
• Solid understanding of the mission, programming content and audience of Relevant Radio.
• Adherent to Relevant Radio policies and procedures.
• Bachelor's Degree in Marketing, Communications, or related field; advanced certifications in digital marketing or campaign management are a plus.
• 3+ years of experience in marketing role, preferably in nonprofit, faith-based, or media organization.
• Excellent written, verbal, and visual communication skills with an ability to align compelling, mission-driven content
• Experience in setting and tracking appropriate campaign KPIs and interpreting data to optimize campaigns
• Proficiency in relevant software and tools with an ability to learn new tools quickly
• Demonstrated success in developing and executing multi-channel campaigns (eg email, social media, direct mail, radio)
• Ability to manage multiple campaigns simultaneously while meeting deadlines
• Strategic thinker with demonstrated ability to develop creative marketing campaigns and promotions.
• Demonstrated ability to set and achieve objectives and goals, as well as meet deadlines.
• Knowledge or involvement in Catholic organizations and associations.
• Able to work independently and with flexibility.
• High level of personal energy and enthusiasm for the mission of Relevant Radio.
• Ability to lift 20 pounds.
• Valid driver's license required. Ability and willingness to travel.

About the Employer

Relevant Radio, one of the top Catholic media outlets, brings Christ to the world through the media with informative, entertaining, and interactive programming. Based in Lincolnshire, IL, we are a growing media entity that is both fast-paced and high-energy.

At Relevant Radio we provide a working environment that offers regular opportunities for our associates to grow in their professional careers, as well as their faith, and truly serve the mission.

Guiding Principles
•Faithful to the Magisterium of the Catholic Church
•United to the Bishops
•Under the protective intercession of the Blessed Virgin Mary

Learn more about our organization at: https://www.relevantradio.com