Digital Advertising and Analytics Specialist

Job Description

1. WHAT IS THE OPPORTUNITY?
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Modern Animal is a boutique marketing and innovation agency serving mission-driven brands and traditionally-minded businesses. We're looking for a technically skilled Digital Advertising & Analytics Specialist to help manage, optimize, and measure digital marketing campaigns for our clients.

This is a hands-on execution role for someone who enjoys the technical side of digital marketing: building campaigns, managing advertising platforms, configuring tracking, troubleshooting problems, and using data to improve performance.

You'll work closely with our strategy and creative team to turn marketing plans into well-executed campaigns. We're looking for someone who can take direction, work independently, and take ownership of the technical details that make digital marketing effective.

The position will begin as a part-time remote contractor role, approximately 5-10 hours per week, with the potential for increased hours and responsibilities as our agency grows.

2. POSITION RESPONSIBILITIES
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A. DIGITAL ADVERTISING
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- Build, launch, manage, and optimize Google Ads campaigns, including Search, Display, and remarketing.
- Build and manage Meta advertising campaigns across Facebook and Instagram.
- Configure campaign objectives, audience targeting, budgets, bidding strategies, and conversion goals.
- Monitor campaign performance and make ongoing adjustments to improve results.
- Conduct keyword research, analyze search terms, and identify opportunities to improve advertising efficiency.
- Troubleshoot disapproved ads, tracking issues, account configurations, and other technical problems.
- Implement campaigns using creative assets and strategic direction provided by the team.

B. ANALYTICS & CONVERSION TRACKING
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- Set up, configure, and maintain Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.
- Configure and test conversion events, form submissions, and other key website interactions.
- Implement UTM tracking and maintain consistent campaign attribution.
- Identify and resolve tracking discrepancies, broken events, and data quality issues.
- Build and maintain reporting dashboards using Looker Studio or similar tools.
- Prepare clear, accurate performance reports with actionable observations.

C. TECHNICAL MARKETING SUPPORT
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- Assist with connecting websites, landing pages, forms, and CRM or email marketing platforms to advertising and analytics systems.
- Troubleshoot integrations between digital marketing tools.
- Help develop repeatable processes, documentation, and quality-control checklists.
- Research new advertising and analytics capabilities and recommend improvements.
- Collaborate with designers, copywriters, and account managers to ensure campaigns are implemented correctly and on schedule.

3. SKILL REQUIREMENTS
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A. HARD SKILLS
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- 2-5 years of relevant experience in digital advertising and analytics, preferably in an agency environment.
- Demonstrated hands-on experience managing Google Ads and Meta Ads campaigns (essential).
- Strong working knowledge of GA4, Google Tag Manager, and conversion tracking (essential).
- Ability to independently configure, launch, monitor, optimize, and troubleshoot campaigns.
- Familiarity with campaign attribution, UTM parameters, and performance metrics such as CPC, CTR, CPA, and ROAS.
- Strong analytical skills and proficiency with Google Sheets.
- Ability to interpret campaign data and identify practical optimization opportunities.
- Familiarity with Looker Studio or comparable reporting tools.
- Basic knowledge of website structure, landing pages, and HTML/CSS (preferred).
- Comfortable working with Google Workspace, Asana, and AI tools such as ChatGPT.

B. SOFT SKILLS
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- Exceptionally detail-oriented, organized, and systematic.
- Self-motivated and capable of managing assigned responsibilities independently.
- Strong technical problem-solving skills and persistence in troubleshooting.
- Able to manage multiple client accounts and priorities without losing track of details.
- Clear communicator who can explain technical issues in understandable terms.
- Willing to follow established strategies and processes while recommending improvements.
- Reliable, responsive, and committed to producing accurate, high-quality work.
- Eager to learn and stay current with changes in advertising platforms and analytics technology.

4. COMPENSATION & WORK ARRANGEMENT
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- Hourly Rate: $28-$38/hour, based on experience and demonstrated technical proficiency.
- Position Level: Midlevel, competent independent specialist.
- Employment Type: Part-time independent contractor (1099).
- Expected Hours: Approximately 5-10 hours per week initially.
- Remote position with flexible scheduling and regular availability for team communication.
- Opportunity for increased hours and additional responsibilities as client work expands.

5. CAREER PATH & ADVANCEMENT
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This role offers an opportunity to become an important technical resource within a growing boutique agency.

For the right candidate, responsibilities may expand into advanced advertising strategy, conversion optimization, marketing automation, analytics architecture, and leadership of technical campaign implementation across multiple client accounts.

6. WHO IS MODERN ANIMAL?
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Founded by Nathan Meffert, creator of The Saintmaker family of products for Catholic spiritual growth and personal productivity, Modern Animal lives at the intersection of strategy, creativity, and process.

While most marketing agencies focus on just one, we integrate all three into a whole-systems approach to marketing and business innovation. Our passion is helping faith-based, mission-driven, and values-aligned organizations do great things.

7. OUR VALUES
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A. BE AMBITIOUS, CREATIVE AND STRATEGIC

Be driven, skilled, and motivated to pursue ambitious, impactful work, with the flexibility, commitment, and leadership to achieve excellence.

B. WORK IN GOODNESS, TRUTH AND BEAUTY

Cultivate openness and desire for God and for Truth-wherever it's found. We seek what is good, true, and beautiful in every project, client, and person.

C. GROW IN VIRTUE EVERY DAY

Exemplify a disciplined and virtuous approach to leadership and work, balancing excellence with generosity, humility, emotional control, and excellent communication.

D. BUILD LONG-TERM PARTNERSHIPS

Build lasting client and collaborator relationships through strategic vision, flexibility, and a deep understanding of business needs.

E. TAKE A VISIONARY AND SYSTEMATIC APPROACH

Contribute to the long-term success of Modern Animal with a clear vision and a systematic approach to accomplishing it.

8. HOW TO APPLY
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Please send the following to jobs@modernanimal.co:

1) Resume and a brief cover letter describing relevant experience.

2) Specific examples of Google Ads and Meta Ads campaigns personally managed, including responsibilities and results.

3) Description of experience setting up GA4, Google Tag Manager, and conversion tracking.

4) Hourly rate, weekly availability, and preferred start date.

IMPORTANT: APPLICATIONS MUST INCLUDE SPECIFIC EXAMPLES OF HANDS-ON ADVERTISING AND ANALYTICS WORK. GENERAL MARKETING EXPERIENCE ALONE WILL NOT QUALIFY.

About the Employer

Modern Animal lives at the intersection of strategy, creativity, and process. While most agencies focus on just one, we integrate all three into a whole-systems approach to marketing and business innovation. Our passion is helping faith-based, mission-driven, and values-aligned organizations do great things.