Marketing Coordinator

Job Description

Position: Marketing Coordinator
Classification: Full-Time, Hourly
Pay Range: $60,000-$90,000 per year
Benefits: Paid time off; employer-sponsored health plan (medical, dental, and vision); employer-sponsored retirement plan with matching contributions
Reports To: Director of Admissions and Marketing
Department: Admissions & Marketing

CANDIDATE PROFILE:
The Marketing Coordinator must be a practicing Catholic in good standing with the Catholic Church, who assents to the Church's teachings on all matters, with particular care for those concerning the nature of the human person, sexual ethics, and sexual identity. The candidate shall be a missionary disciple who possesses a zeal for the Lord, living the faith in all aspects of life.

The ideal candidate is a creative, detail-oriented storyteller who is eager to share the life and mission of JPG with current and prospective families. They bring strong design sensibility and writing skills, a steady hand with deadlines, and a collaborative spirit. Working closely with the Director of Admissions and Marketing, they turn the daily life of the school, its liturgies, classrooms, Households, athletics, and events into compelling print, web, email, and social media content that strengthens the JPG brand and supports enrollment.

PRIMARY RESPONSIBILITIES:
The Marketing Coordinator supports JPG's marketing efforts with a focus on content creation, print and web design, and digital communications; developing visually compelling materials, managing social media content, and executing email campaigns that build brand awareness and engagement across the school community.

Content Creation & Graphic Design
• Print Collateral - Design and produce marketing materials including brochures, flyers, posters, and other print collateral to promote school programs and events.
• Digital Assets - Develop digital assets for the school website, social media platforms, and email campaigns.
• Brand Consistency - Maintain brand consistency across all content and materials, in alignment with the school's mission and values.

Print & Web Design
• Website - Collaborate with internal teams to design and update website pages, ensuring a user-friendly experience for students, parents, and prospective families.
• Layouts & Templates - Create graphics, layouts, and templates for both digital and print media.
• Vendor Management - Coordinate and manage external vendors for print production and distribution.

Email & Social Media Communications
• Email Campaigns - Develop and schedule engaging email campaigns using email marketing platforms to keep the school community informed.
• Social Media - Manage social media accounts by creating, curating, and scheduling content that reflects the vibrant life of JPG.
• Performance Tracking - Track performance metrics for email and social media campaigns and provide recommendations for improvement.
• Photography & Video - Capture photos and complete basic video editing for use across marketing channels.

Marketing Support & Collaboration
• Strategy & Campaigns - Assist in developing marketing strategies and campaigns that support enrollment, fundraising, scholarship promotion, athletics, events, and community engagement.
• Storytelling - Work closely with faculty, staff, and students to highlight achievements and activities through various media channels.
• Event Marketing - Support event marketing efforts with promotional materials and online engagement.
• Budget - Track marketing expenses and help manage the marketing budget.

QUALIFICATIONS:
Required
• Faith - Practicing Catholic, active in the faith and in good standing with the Church, fully supportive of the school's Catholic mission and identity.
• Education - Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• Experience - Minimum of three years of experience in marketing, design, and content creation.
• Design Software - Excellent proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Web Platforms - Experience with web design platforms such as WordPress, Squarespace, or a similar CMS, and basic knowledge of HTML and CSS.
• Digital Marketing - Strong understanding of social media platforms and email marketing tools such as Mailchimp or Constant Contact.
• Writing - Excellent copywriting and editing skills with strong attention to detail and grammar.
• Email Campaigns - Experience building dynamic and engaging email marketing campaigns, including in HubSpot.
• Organization - Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Availability - Willingness to work evenings and occasional weekends to cover school event photography.
• Communication - Strong communication and collaboration skills.
• Budget Management - Ability to track marketing expenses and manage a budget.
• Photography & Video - Experience in photography and video editing.
• Analytics - Familiarity with analytics tools such as Google Analytics or social media insights.

About the Employer

St. John Paul the Great Catholic High School exists to form disciples of Jesus Christ. Rooted in truth and joy, we will graduate men and women prepared to witness to the truth and equipped to lead virtuous lives at the service of the Church, our country, and the common good.