Integrator (GM) and Director of Marketing and Sales

Job Description

Integrator / GM + Director of Marketing & Sales

Brand: Sock Religious
Reports To: Owner (Visionary)
Compensation: $80,000-100,000 + Bonus Opportunity
Direct Reports:
Finance (Shared)
Product (Employee)
Operations (Employee)
Email & Website (Agency/Contract)
Digital Ads (Agency)

Role Summary
This role serves as both the Integrator (business operator) and head of revenue (Marketing &
Sales) for Sock Religious.
They are responsible for:
1. Driving overall business performance (revenue, margin, profit)
2. Leading and executing the marketing engine
3. Ensuring all departments are aligned and executing
This is a hands-on leadership role that blends strategy, execution, and accountability.

Core Responsibilities

1. Accountable for Revenue & Growth
Accountable for top-line revenue across all channels (Online store, 3rd Party
Marketplaces, Faire, Fundraisers, In-person Sales)
Set and execute strategy for:
-Email & SMS
-Paid ads (Meta, Google)
-Website conversion
-Promotions & campaigns
Manage key metrics:
-Revenue
-Conversion rate
-CAC
-AOV
-LTV

You are not just overseeing marketing. You are responsible for results.

2. Run the Marketing Engine (LMA)
Lead and manage:
-Email (agency oversight) & Website
-Digital Ads (agency oversight)
Approve:
-Campaign calendars
-Promotions
-Creative direction (in partnership with Product)
Ensure alignment with:
-Product launches
-Inventory levels
-Brand positioning

3. Business Operator (Integrator Role)
Accountable for day-to-day execution of the business
Run weekly Level 10 Leadership meetings
Maintain Scorecard across all functions
Ensure Rocks are on track
Drive accountability across all department leaders

4. Financial Accountability
Accountable for contribution margin and profitability
Partner with Finance on:
-Forecasting
-Budgeting
-Margin analysis
Make decisions based on:
-Data-driven insights
Ensure marketing spend is efficient and profitable

5. Cross-Functional Leadership
Ensure tight coordination between:
-Marketing & Product (launch success)
-Marketing & Operations (inventory readiness)
-Customer Service & Product (feedback loop)
Eliminate silos and confusion
Clarify accountability and handoffs

6. Product Launch Execution
LMA for Product Team Members
Ensure every launch is:
-Strategically planned
-Properly merchandised
-Fully supported by marketing
Hold Product Team accountable for:
-Design Timelines
-Go to market assets

7. Operations & Fulfillment Alignment
LMA for SR Head of Operations
Ensure:
-Inventory is ready for campaigns
-No stockouts during promotions
-Fulfillment meets expectations
Resolve breakdowns quickly

8. Customer Experience Oversight
LMA for Customer Service
Hold the team accountable for the full customer journey
Ensure:
-Fast response times
-High satisfaction
-Clear escalation paths
Use customer insights to improve:
-Products
-Messaging
-Offers

Key Outcomes (What Success Looks Like)
Consistent, predictable revenue growth
Improving contribution margins
High-performing marketing engine (email + ads + site)
Strong campaign execution tied to product launches
No major inventory or fulfillment breakdowns
Clear accountability across the team
Smooth, effective collaboration with 4 Marks Printing

Core Competencies
Strong operator who can also drive growth
Deep understanding of ecommerce marketing
Financial fluency (especially margins and CAC)
Ability to manage both strategy and execution
High accountability mentality
Clear communicator and decisive leader

GWC (EOS Fit)
Gets it: Understands ecommerce + marketing + operations interplay
Wants it: Wants to build a lead a team that disrupts the Catholic market.
Capacity: Willing to do all the work that needs to be done to get the job done.

First 90-Day Priorities
Take full accountability of revenue number
Audit and improve marketing performance (email, ads, site)
Build a clear promo + product launch calendar
Establish Scorecard across all departments
Identify top 3 constraints to growth and fix them
Build strong working rhythm with 4 Marks Printing
Create visibility into contribution margin by channel

Submit your application at catholicconcepts.com/careers

About the Employer

Breathing new life into the Catholic market by offering joyful products that start conversations.