Director of Enrollment Marketing

Job Description

Date: May 2, 2025
Position Available: Director of Enrollment Marketing
Position Reports to: Vice President for Enrollment Management
Department: Enrollment Services
FLSA Status: Exempt
Schedule: Full Time - M-F - 8:30 a.m. - 4:30 p.m., some evenings and weekends

Please apply online: https://franciscan.edu/director-of-enrollment-marketing/

POSITION SUMMARY
The Director of Enrollment Marketing will serve as a strategic leader in shaping and executing a bold, results-driven marketing strategy that drives student recruitment and enrollment growth. In close collaboration with the Vice President for Enrollment Management, this role will develop and implement a comprehensive annual marketing plan that strengthens the University's brand, expands outreach efforts, and ensures continuous improvement across all enrollment marketing initiatives.

The Director will spearhead the University's efforts to create and refine a transparent, data-informed, and innovative recruitment marketing strategy that aligns with the University's mission and strategic objectives. This role demands a proactive approach in leveraging cutting-edge marketing techniques, analytics, and technology to optimize engagement and conversion rates among prospective students.

Working closely with the Marketing and Communications Office, Enrollment Directors, Academic Deans, and external partners, the Director will establish and enforce industry-leading best practices that drive enrollment growth and enhance the student experience. Through strategic leadership, cross-functional collaboration, and a commitment to excellence, the Director will ensure that enrollment marketing efforts not only attract high-quality students but also provide exceptional service to current and prospective students.

PRIMARY RESPONSIBILITIES
• Lead a Data-Driven, Results-Oriented Enrollment Marketing Strategy: In partnership with the Vice President for Enrollment, drive the University's comprehensive enrollment marketing efforts, encompassing general outreach, direct marketing, and targeted recruitment to consistently surpass annual enrollment goals. Establish and refine policies, procedures, structures, and best practices to ensure efficient and effective execution of marketing and recruitment objectives.
• Develop and Execute a High-Impact Multi-Channel Strategy: Design and continuously optimize a high-touch, high-performance marketing and advertising plan that leverages multiple channels to generate awareness, build engagement, and drive enrollment growth. Work collaboratively with stakeholders to tailor outreach efforts at every stage of the enrollment funnel, ensuring that prospective students receive targeted support from initial inquiry through matriculation and ongoing retention.
• Expand Franciscan University's Domestic and Global Footprint: Work alongside University leadership to strengthen Franciscan's presence nationally and internationally by expanding current programs and identifying strategic opportunities for new program development. Spearhead innovative marketing initiatives that amplify the reach, impact, and enrollment potential of the University.
• Leverage Data, Forecasting, and Predictive Analytics: Utilize advanced forecasting models, revenue projections, and performance analytics to continuously refine outreach, marketing, and recruitment strategies. Develop and implement data-driven decision-making processes that optimize student engagement, test new approaches, and ensure the University meets or exceeds key enrollment benchmarks. Maximize the use of cutting edge technology, data systems, and internal resources to support strategic priorities.
• Assess Market Position and Align Programs with Demand: Conduct ongoing research and competitive analysis to evaluate the University's market standing, program alignment, and audience needs. Stay at the forefront of trends in online and graduate education, ensuring Franciscan's offerings remain relevant, compelling, and mission-driven.
• Enhance the Franciscan Online Experience: Partner closely with Franciscan Life Online to support the development of an enriching intellectual and spiritual online community. Help create a transformative virtual learning environment that fosters academic excellence, faith formation, and student engagement.
• Ensure Seamless Enrollment and Retention Processes: Work closely with Financial Aid, Finance, and the Registrar's Office to facilitate a smooth and effective onboarding experience for incoming students. Recognize that marketing does not end at deposit submission-develop and implement ongoing engagement strategies to ensure students remain connected, supported, and committed to their academic journey every day.
• Lead and Develop a High-Performing Enrollment Marketing Team: Provide visionary leadership, motivation, and professional development to a dynamic enrollment marketing team. Establish clear goals, performance metrics, and accountability measures to drive excellence in recruitment, retention, and team success. Ensure effective talent acquisition, training, and retention to sustain a high-impact marketing operation.
This is not intended to be an all-inclusive list. Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.

REQUIREMENTS
Must understand, support, and embrace the mission of Franciscan University of Steubenville and possess the following:

Work Experience
• Minimum of five (5) years' experience in higher education leadership in marketing.
• Minimum of five (5) years' experience with progressive job responsibilities. Strong preference for candidates who have successfully led teams to achieve enrollment and revenue goals.
• Experience with best practices for direct marketing using multi-channels and multi-modal approaches (direct mail, email, phone calls, digital marketing, texting, etc.)
Education/Credentials
• Bachelor's degree required.

Non-Technical Skills & Competencies
• Mission-based Leadership
• Strategic Leadership
• General Management & Planning
• Business Acumen & Drive for Results
• Interpersonal Communications Skills
• Customer Focus & Service
• Change Management & Engagement
• Leading & Developing Self & Others

Workplace Factors
• Must be able to travel and work flexible hours.

Candidates must submit an online application, a resume and a cover letter that demonstrates their fit for the position based on their experience, accomplishments, and skills as well as their desire to advance the mission of Franciscan University.

Please apply online: https://franciscan.edu/director-of-enrollment-marketing/

For other information and job postings, visit our website at https://www.franciscan.edu

Franciscan University of Steubenville is committed to principles of equal opportunity and is an equal opportunity employer.

About the Employer

Franciscan University is a Catholic and Franciscan liberal arts and professional studies institution located in Steubenville, Ohio.