Digital Marketing and Data Specialist

Job Description

Position Summary

The Digital Marketing & Data Specialist plays a key role in advancing the mission of the Couple to Couple League by strengthening our digital presence, growing engagement, and ensuring our communications are effective, data-driven, and aligned with CCL's vision.

Reporting directly to the Marketing Director, this role supports mission-focused campaigns across multiple platforms, manages digital communication channels, and stewards essential data systems to help CCL reach more families with the life-changing message of Natural Family Planning.

This position blends digital project management, marketing execution, data analysis, and creative problem-solving. The ideal candidate is a self-starter who can manage cross-functional projects, collaborate with internal teams and contractors, and execute digital campaigns with excellence.

Key Responsibilities

Digital Marketing & Campaign Execution
* Support mission-aligned campaigns through coordinated ideation, planning, and multitouch execution.
* Develop and deploy email marketing communications, segmented journeys, and automation workflows for targeted audiences.
* Manage and grow social media channels for multiple brands, ensuring consistent voice, messaging, and engagement.
* Collaborate on digital advertising strategies, including app store optimization (Apple & Google) and paid campaigns on relevant platforms.

Website & Platform Management
* Update, maintain, and improve CCL websites, ensuring content accuracy, usability, SEO optimization, and brand alignment.
* Maintain product pages, course content, and user experience improvements within learning management systems (e.g., Thinkific).

Data, Reporting & Analytics
* Manage, maintain, and analyze data across all digital platforms, with a strong focus on HubSpot reporting, dashboards, workflows, and contact management.
* Provide timely reports on campaign performance, engagement metrics, and digital channel effectiveness to inform strategic decisions.

Project Management
* Lead and track digital projects from concept to completion, meeting deadlines and campaign goals.
* Maintain documentation, timelines, and processes for ongoing digital initiatives.

Skills & Qualifications
* Experience in digital marketing, project management, or related field (nonprofit or mission-driven experience preferred).
* Proficiency in email marketing, website CMS management, social media management, and analytics tools.
* Working knowledge of HubSpot, Thinkific, WordPress , Mailchimp, Apple App Store, Social Media Platform Ad Management
* Familiarity with digital advertising, especially Apple App Store and Google Play campaigns, a plus.
* Strong understanding of data reporting, segmentation, and performance optimization.
* Ability to manage multiple projects, prioritize effectively, and work both independently and collaboratively.
* Creative problem solver with strong communication skills and attention to detail.
* Commitment to the mission, values, and teachings promoted by the Couple to Couple League.

Submission
* Salary will be competitively determined based on experience.
* Submit Resume and Cover letter to hello@ccli.org by Dec 31st.

About the Employer

To inspire, educate and support couples in family planning that is natural, effective, healthy and consistent with God's plan for life, love and marriage.