Digital Marketing and Web Specialist

Job Description

The Digital Marketing & Web Specialist is responsible for leading all marketing, digital content creation, and online storefront management for the Flores Mariae Gift Shop. This role serves as a bridge between the Communications Department and the Gift Shop, working on-site within the Gift Shop to ensure that the online store, in-person retail environment, and the Shrine's brand and mission remain fully aligned.

This specialist creates social media posts, emails, product features, seasonal promotions, and blog content that elevate the Gift Shop's presence and increase sales. The specialist is also responsible for maintaining and updating the Flores Mariae website (Shopify) through strong web design fundamentals, ensuring that all products, content, and promotions are accurate, engaging, and visually consistent with the Shrine's standards.

This is an ideal position for a creative, mission-driven Catholic professional who can combine marketing strategy, writing, content creation, and practical e-commerce management within a beautiful and faith-filled environment.

RESPONSIBILITIES
Marketing & Content Creation
Develop and execute digital marketing campaigns across multiple platforms
Present campaigns for approval
Create and operate Flores Gift Shop social media accounts
Maintain Flores Gift Shop Website and Google Profile
Collect and create digital content: written content, photography, and video
Collaborate with Communications on creative themes
Ensure brand consistency in all messaging, imagery, and promotional materials.
Implement and maintain E-Commerce best practices on the Flores site
Manage product listings: descriptions, photos, pricing, and assigned collections
Update site menu, seasonal banners, homepage graphics, and featured collections.
Monitor website functionality
Coordinate with Shopify Support, Shrine IT, or external web developers as needed.
Implement discounts, coupon codes, promotions, and special POS functions.

CUSTOMER SUPPORT & OPERATIONS
Respond to customer inquiries
Assist staff with Shopify POS issues.
Provide basic technology help to other Gift Shop staff.
Collaborate with Gift Shop Manager on product management

QUALIFICATIONS
Marketing education preferred.
Marketing experience in content creation, digital storytelling, and promotional strategy.
Excellent writing skills for web, social media, email marketing, and product descriptions.
Experience with Shopify (required or willingness to learn quickly).
Familiarity with UX, UI, and digital marketing practices
Ability to take and edit product photography.
Comfort with basic technology troubleshooting (printers, scanners, iPads).
Knowledge of or ability to learn = Shopify and gift shop CRM
Strong understanding of the Catholic faith
devotion to Our Lady of Guadalupe is highly valued.
Ability to interact warmly and professionally with pilgrims and customers.
Valid driver's license and ability to lift, move, and carry inventory as needed.

WORKING CONDITIONS
Work takes place primarily in the Flores Mariae Gift Shop, with occasional movement between retail, storage, and office spaces.
Moderate lifting of inventory and daily use of stairs and elevator.
Regular use of computers, cameras, POS systems, and mobile devices.
Collaboration with Communications, Gift Shop, MCA, and Culina Mariana Cafe.

APPLICATION
Send a cover letter with your resume.

About the Employer

The Shrine of Our Lady of Guadalupe in La Crosse, Wisconsin serves the spiritual needs of those who suffer poverty in body and soul. Faithful to the message of the Blessed Virgin Mary in her appearances on the American continent in 1531, the Shrine It is a place of ceaseless prayer for the corporal and spiritual welfare of God's children, especially those in most need.