Digital Marketing Specialist

Job Description

The Digital Marketing Specialist manages the Flores Mariae Gift Shop's online presence through product pages, website marketing, social media, and email. Working on site, this role ensures all digital content reflects the Shrine's mission, beauty, and hospitality.

Key Responsibilities
E-Commerce and Website Content
Build, update, and maintain product pages on the Flores Mariae Shopify website
Write clear and engaging product descriptions and organize products into collections
Update homepage features, banners, featured products, and seasonal promotions
Ensure accuracy and consistency in pricing, images, and product information
Support basic website marketing and merchandising efforts

Social Media Marketing
Create and manage social media content to promote products, feast days, seasons, and Gift Shop initiatives
Build and maintain a consistent posting schedule across selected platforms
Support campaigns that connect website, email, and social media efforts
Monitor engagement and adjust content as needed

Email Marketing
Write and send marketing emails including newsletters, product highlights, and seasonal promotions
Support coordinated email campaigns aligned with the Shrine's calendar
Maintain a respectful and mission appropriate email cadence

Content and Brand Consistency
Ensure all digital content reflects the Shrine's voice, mission, and visual standards
Coordinate with the Communications Department on messaging and campaign themes
Support product photography and basic image editing as needed

Customer and Operational Support
Assist with basic online customer inquiries related to orders and product information
Support Gift Shop staff with simple Shopify or POS related issues when needed
Collaborate with Gift Shop management on product launches and seasonal resets

Qualifications and Experience
Experience building and maintaining product pages on Shopify or a similar e-commerce platform
Experience managing social media accounts for a business, organization, or brand
Experience writing marketing emails and web content
Strong writing skills with attention to clarity and tone
Familiarity with basic website and email marketing and visual presentation
Ability to manage multiple tasks and meet deadlines in a retail environment
Comfort learning new tools and systems as needed

Mission Fit
Appreciation for the Catholic faith and the mission of the Shrine of Our Lady of Guadalupe
Ability to communicate with reverence and professionalism in a faith based setting
Desire to support evangelization through beauty, hospitality, and clear communication

Working Conditions
Work takes place primarily on site at the Flores Mariae Gift Shop
Regular use of computers, cameras, and POS systems
Occasional lifting and movement of retail inventory

About the Employer

The Shrine of Our Lady of Guadalupe in La Crosse, Wisconsin serves the spiritual needs of those who suffer poverty in body and soul. Faithful to the message of the Blessed Virgin Mary in her appearances on the American continent in 1531, the Shrine It is a place of ceaseless prayer for the corporal and spiritual welfare of God's children, especially those in most need.