Product Marketing Manager

Job Description

Product Marketing Manager - Digital Content
St. Paul Center for Biblical Theology

more details at stpaulcenter.com/careers

About us:

The St. Paul Center is a nonprofit research and educational institute that brings people into a deeper knowledge and love of Christ through Scripture and Doctrine. Our goal is to raise up a generation of priests who are biblically fluent and laity that are biblically literate.

Background:

The St. Paul Center for Biblical Theology has been faithfully following the lead of Dr. Scott Hahn for 25 years, bringing the transformative power of Sacred Scripture to clergy, scholars, and laypeople alike through a variety of programs and initiatives, including events (priest conferences, parish missions, and conferences), popular books (via Emmaus Road Publishing), scholarly works (via Emmaus Academic Press) and digital content (through the Journey Through Scripture Bible studies & the Emmaus Academy online learning platform).

We are seeking a Product Marketing Manager to lead marketing and membership growth of our online learning subscription program. Reporting directly to the Vice President of Marketing & Production and working daily with the Product Manager, you'll be responsible for creating marketing strategy and executing against it to grow membership in the online subscription program. The subscription program, also known as the Digital Library, is a new and growing service, providing compelling Scriptural and Doctrinal coursework and lectures from leading Theologians and speakers to 8,000 paying members and over 3,500 priests, clergy and religious.

What You'll Do:

Based on deep customer understanding - build holistic, year-round marketing and media plans to grow memberships for the platform.
o Conduct regular customer research to identify our target market, their unmet needs and potential insights for future marketing programs.
o Develop compelling advertising against a clear customer benefit,
partnering with and leading the internal design and production teams to create all advertising assets
o Manage the planning, budgeting and proper execution of the media plan - including coordinating with external media partners on ad buys.
Utilize data to optimize and manage advertising spending in partnership with our Product Manager
o Optimize conversions by assessing every step of the customer journey, from ads to landing pages to sign-up; leverage A/B testing to optimize
o Forecast membership growth, report on progress vs. goals to management and troubleshoot as necessary
Lead Marketing Operations for the St. Paul Center - in addition to direct ownership of marketing for the Digital Library subscription product, you'll lead the marketing team and all our owned media plans for email and social media, including when used for cross-department initiatives (supporting other departments - events, advancement, etc.)
Lead the Marketing Ops organization including managing 1 or more FT marketers, our relationship with an external media buying agency, and several interns
Manage the marketing department annual budget for ad spend.

What We're Looking For:

A practicing Catholic on fire for their faith and with a burgeoning love of Scripture
A college degree in marketing or a related business field
An analytic yet creative approach to marketing - balancing the need to tie ad spend to revenue against the imperative for long-term brand building and strategic investment in the platform
2+ years in marketing or a related field; experience managing others is preferred

What We Offer:

Faithful commitment to Catholic teaching - We exist not to take a side or sow division, but to share the powerful truths of the Faith with the world.
An apostolic ethos to impact the world - we seek in everything we do to make an impact; to reach the full depth and breadth of the Body of Christ. You'll report to the VP of Marketing & Production and be the leader on the organization's #1 strategic priority for growth.
An entrepreneurial spirit - the St. Paul Center has grown 10-fold in the past decade, and we are constantly seeking new ideas, experiments and solutions to advance our mission. You'll be part of that growth with an opportunity to have tremendous impact and to advance your career.

How to Apply:

Please submit your resume and cover letter to marketingteam@stpaulcenter.com

About the Employer

We exist to make Christ known and loved through a deeper understanding of Sacred Scripture and Catholic doctrine.