Growth Marketing Manager

Job Description

**Verso Ministries is currently exclusively seeking candidates that are available to work in-person at our headquarters in South Bend, IN**

Growth Marketing Manager

Verso Ministries, a Catholic pilgrimage company, is seeking a Growth Marketing Manager to drive pilgrim acquisition and trip bookings through high-quality, consistent marketing execution. This is a hands-on role for a marketer who can translate strategy into action across campaigns, website, CRM, and vendor coordination.
This role is ideal for someone who is both analytically minded and mission-driven, and who is motivated by helping others encounter Christ through pilgrimage.

The Growth Marketing Manager:
- Owns day-to-day execution across campaigns, website, CRM, and vendors
- Translates strategy into clear weekly priorities and deliverables
- Drives campaigns from planning through launch and follow-through
- Coordinates across content, sales, operations, and external partners
- Tracks performance and identifies opportunities to improve results

Key Responsibilities

Campaign Execution & Launch
- Execute campaigns across email, landing pages, paid media, social, and collateral
- Build briefs, timelines, and launch plans
- Ensure alignment with trip priorities, goals, and timing

Website & Conversion
- Manage landing pages, forms, and CTAs
- Improve conversion paths and user experience
- Maintain clarity and consistency across key pages

Lifecycle Marketing & CRM
- Build and manage email workflows, segmentation, and automation
- Ensure proper lead routing, attribution, and data quality
- Monitor funnel performance from inquiry to booking

Agency & Vendor Coordination
- Manage paid media and marketing vendors
- Align messaging across ads, landing pages, and follow-up
- Keep deliverables on track and escalate issues as needed

Project Management & Coordination
- Maintain campaign calendar and weekly marketing roadmap
- Track progress, blockers, and performance
- Partner cross-functionally to move campaigns to launch

Reporting & Performance
- Track key metrics (conversion, CPL, CAC, ROAS, email performance)
- Support weekly/monthly reporting
- Identify opportunities to improve performance and processes

Examples of Work
- Launch a pilgrimage campaign across email, landing pages, and paid media
- Optimize landing pages to increase conversion rates
- QA campaign assets and workflows before launch
- Monitor CRM workflows and lead follow-up
- Coordinate with agencies to improve campaign performance

You Are Likely a Strong Fit If You:
- Have 5-8 years of experience in growth, demand gen, lifecycle, or digital marketing
- Are excited about the mission of the Catholic Church
- Have hands-on experience with campaigns, landing pages, and CRM systems
- Are highly organized with strong project management skills
- Understand core marketing metrics and performance drivers
- Communicate clearly and have strong copyediting instincts
- Thrive in a fast-paced, mission-driven environment

Bonus Points:
- HubSpot experience
- WordPress or similar CMS experience
- Experience in Catholic, mission-driven, or travel organizations
- Experience managing agencies or freelancers

What We Offer:
- Competitive compensation, commensurate with experience
- Mission-driven, faith-centered work
- Professional growth opportunities
- Unlimited paid time off and company holidays
- Medical, dental, vision, and life insurance

To apply, email careers@versoministries.com with a cover letter and resume. Position open until filled.

About the Employer

Verso Ministries exists to facilitate encounters with Jesus on pilgrimage. We work with Catholic parishes, schools, arch/dioceses, organizations, and communities to travel the world and encounter Jesus Christ on pilgrimage.