Google Ads Specialist, Team Lead

Job Description

Google Ads Specialist & Team Lead

APPLY @ Link
https://docs.google.com/forms/d/e/1FAIpQLSdMVweB92ro5kuIsFvCqATCf078Xx-hsNYMMhItEGm0nQDtcA/viewform

Rescuing lives from the destruction of abortion, one campaign at a time.

Why this role exists
Life Advancement Group exists to reach women who are considering abortion and connect them with the pregnancy care and resources that will empower them to choose life. Our vision is a nation where every woman considering abortion has a direct path to that care. Our mission is rescuing lives from the destruction of abortion.
Digital outreach is how we reach her. It's the bloodline of this organization. Every month, Life Advancement Group connects thousands of women considering abortion with pregnancy care, and it happens because someone is in the ad accounts making sure her search leads to us instead of somewhere else. This position plays a direct, integral role in that number. Grow the campaigns, sharpen the targeting, tighten the conversion tracking, and you grow the number of women who find help instead of falling through the cracks. This isn't a support function to the mission. It is the mission, executed one keyword and one ad at a time.

Is this you?
You've spent years in the weeds of paid search, Google Ads, Bing Ads, bid strategies, conversion tracking, the whole stack, and you're good at it. But you're also the person your last team looked to when things needed direction, not just execution. You've mentored people, run the meetings, caught the mistakes before they became expensive, and built the systems that made everyone else's work better.

You want your analytical skill and your leadership instinct to add up to something bigger than a better CTR. Here, they do. The campaigns you optimize and the team you lead are the reason a woman searching for help at 2am finds Life Advancement Group's partner centers first.

Position Objective
The Digital Marketing Specialist & Team Lead is responsible for planning, implementing, and optimizing paid search campaigns across search engine platforms while providing leadership and strategic direction for the digital marketing team. This role requires a strong understanding of SEM strategy, excellent analytical skill, and a passion for measurable results, combined with the ability to oversee team workflows, mentor junior specialists, and keep the team aligned with organizational goals.

Compensation
$70,000 - $85,000. Full-time salary. Final offer depends on experience, skill level, and role scope.
Benefits
16 days PTO and paid holidays
Flexible hybrid/remote workspace
Employer-sponsored healthcare, dental, health insurance and vision coverage
401k match

APPLY @ Link
https://docs.google.com/forms/d/e/1FAIpQLSdMVweB92ro5kuIsFvCqATCf078Xx-hsNYMMhItEGm0nQDtcA/viewform

Qualifications
Experience & Leadership
Minimum of five years of digital marketing or related experience, including at least three years in a PPC Specialist or similar role.
Two years of experience leading or mentoring a team.

Communication & Problem-Solving
Excellent verbal and written communication skills.
Strong active listening, problem-solving ability, and the capacity to handle concerns with empathy and patience.

Organization & Multitasking
Ability to multitask, prioritize effectively, and work efficiently in a fast-paced environment.
Exceptional attention to detail and the ability to manage multiple campaigns simultaneously.

Marketing & Technical Expertise
Strong understanding of search engine marketing principles and best practices.
Mastery of managing and optimizing paid search campaigns on platforms like Google Ads and Bing Ads.
Proficiency with CRM systems, customer service software, keyword research tools, bid management platforms, and web analytics tools.
Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
Strong understanding of Google Tag Manager and conversion tracking implementation.

Essential Functions

Digital Marketing Responsibilities
Develop and execute effective SEM strategies to drive targeted traffic, leads, and conversions through paid search campaigns.
Conduct thorough keyword research to identify high-value and relevant search terms.
Create, manage, and optimize paid search campaigns on platforms such as Google Ads, Bing Ads, and other search engine advertising platforms.
Monitor campaign performance, including click-through rate, conversion rate, and cost per acquisition.
Perform regular analysis of campaign data to identify trends, insights, and areas for improvement.
Adjust bidding strategies, ad copy, and targeting settings to optimize campaign performance and achieve objectives.
Conduct A/B testing of ad copy, landing pages, and other elements to improve performance.
Set up and configure conversion tracking pixels, tags, or scripts to accurately measure key conversion actions, such as form submissions, purchases, or downloads.
Stay current with industry trends, best practices, and new opportunities in search engine marketing.
Collaborate with the LAG team to align paid search campaigns with overall partner goals and strategies.
Generate weekly reports on campaign performance with actionable insights and recommendations.

Leadership & Team Management Responsibilities
Serve as the primary point of contact for the digital marketing team, ensuring alignment with organizational goals and strategies.
Provide mentorship, training, and professional development for junior digital marketing specialists.
Oversee task delegation, workflow prioritization, and campaign execution to maintain efficiency and quality.
Conduct regular team meetings to review performance, troubleshoot issues, and drive continuous improvement.
Ensure all tickets and QTPs are completed each month.
Analyze campaign performance across multiple accounts and provide high-level strategic recommendations.
Monitor industry trends and competitor strategies to keep campaigns competitive and innovative.
Establish best practices for campaign execution, monitoring, and reporting.
Implement standardized reporting processes to measure success, track KPIs, and ensure ROI.
Conduct regular audits of accounts and campaigns to identify inefficiencies, errors, or opportunities.
Work closely with the Partner Relations, SEO, and web design teams to ensure consistent messaging and branding across digital channels.
Collaborate with sales and Partner Relations to align digital marketing strategy with partner acquisition and retention.
Evaluate and implement new tools, automation, and AI-driven solutions to streamline campaign management.
Develop and implement Standard Operating Procedures for campaign setup, reporting, and optimization.
Foster a culture of continuous learning through A/B testing and data-driven decision-making.

Helpful But Not Required

Experience marketing for a pregnancy center, nonprofit, healthcare, or mission-driven organization.
Experience creating and optimizing high-converting landing pages.
Experience managing Google Ads Grant accounts.
Experience advertising in highly regulated or sensitive industries, including healthcare or nonprofit organizations.
Familiarity with HIPAA considerations as they relate to digital marketing.
Experience working with GoHighLevel, CRM platforms, or marketing automation systems.
Core Values
Lead with Yes
Our default answer to everything is yes, and we only say no after fully exploring every possibility.
Take the Cake Out of the Oven
We act on good ideas before they're perfect, trusting we'll solve the unknowns along the way.
Keep the Main Thing the Main Thing
We focus our energy on work that actually moves the needle, not work that just keeps us busy.
Obsessed with Innovation
We constantly seek better ways to do everything, taking ownership of improvement at every level.
Doers and Learners
Every mistake is a learning opportunity, and doing nothing is the only true failure.
Do What You Say, Say What You Mean
We do what we say, say what we mean, and never shy away from uncomfortable conversations.
God Is the Why, the How, and the Reward
Everything we do is an act of worship, done in His power and for His glory.

About the Employer

STATEMENTS OF PURPOSE AND PRINCIPLE
At Life Advancement Group, we are dedicated to our mission as a Christian non-profit organization, wholeheartedly striving to enhance the life-saving impact of pregnancy centers. Our approach involves harnessing cutting-edge technology, innovative marketing strategies, and modern training practices to effectively reach out to women who may be considering abortion. Our primary goal is to connect them with their local pregnancy help center, ensuring they receive the compassionate support and resources they need to make informed decisions. Furthermore, we are committed to equipping these centers with the best possible care, empowering them to provide comprehensive assistance to women in need.