Digital Marketing Lead

Job Description

Job Description: Digital Marketing Lead
Location: Remote
Reports to: VP of Marketing

About Real Life Catholic
Founded by Chris Stefanick, we are a mission-driven Catholic nonprofit dedicated to evangelization through dynamic, faithful media and outreach. Our work is rooted in the teachings of the Catholic Church and aimed at inspiring individuals to deepen their faith, encounter Christ, and engage with the Church in meaningful ways. We operate with a spirit of innovation, collaboration, and intentionality, reaching audiences across digital platforms, events, and partnerships. We exist to share the message that the Catholic faith is real, relevant, and life-changing, and to help others do the same.

Position Summary
We are seeking a strategic, creative, and mission-aligned Manager of Digital Marketing to oversee and grow Real Life Catholic's presence across digital platforms, ensuring our message reaches new audiences while deepening engagement with existing followers. The ideal candidate is a motivated, analytics-driven, social media expert and content creator who thrives in a fast-paced environment and has a passion for evangelization. This role blends strategy and hands-on execution, covering social media, email marketing, paid ads, web content, online fundraising, and more.

This is a unique opportunity for a hard-working and creative professional who wants to have an immediate impact on a nimble, fast-growing organization committed to Catholic evangelization.

Key Responsibilities

Digital Marketing

Execute RLC's digital marketing strategy to grow reach, engagement, and conversions.

Collaborate with the VP of Marketing to create and execute marketing campaigns aligned with RLC's strategic goals and brand voice.

Manage digital budgets, vendors, and freelancers as needed.

Content & Campaigns

Oversee creation and scheduling of on-brand social media content across major platforms (Facebook, Instagram, YouTube, TikTok, X, LinkedIn) that advances the mission of RLC while growing reach and engagement.

Create and manage distribution of email content including daily newsletter, weekly Sunday reflections, and other email campaigns to increase engagement and list growth.

Implement and manage marketing and sales funnels and retargeting campaigns to support lead acquisition, audience engagement, donor conversion, and sales revenue.

Collaborate with Production team to ensure video and podcast content is distributed across platforms.

Launch and optimize digital ad campaigns (Meta, Google, YouTube, etc.) for lead generation, content growth, SEO, fundraising, and event promotion.

Work cross-functionally with development/fundraising, events, and leadership teams to align marketing efforts with organizational priorities.

Analytics & Optimization

Track KPIs across web, social, email, and ads; provide regular reporting and insights to VP of Marketing.

Use A/B testing and data analysis to improve campaign performance.

Ensure strong SEO practices and web optimization for content discoverability.

Stay current on the latest features, trends, and tactics in social media, digital marketing, and the wider Catholic Church to keep content and communications relevant and timely.

Please note:
Some evening/weekend work required, especially related to social media management and monitoring

Some overnight travel required for events and team meetings

Other duties as assigned

Qualifications
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

5+ years of experience in digital marketing, preferably in a nonprofit, faith-based, or mission-driven organization.

Strong knowledge of email marketing platforms, digital advertising, and analytics tools (Hubspot, Google Analytics, Google Ads, Meta Business Suite, etc.) with proven ability to turn data insights into actionable outcomes.

Experience with website management, content management systems, content creation tools, and SEO best practices (WordPress, Sprout, OpusClip, ChatGPT)

Experience managing social media profiles for an organization or public figure and ability to create unique and compelling content aligned to specific brand voice

Excellent writing, communication, and storytelling skills, especially for social media platforms

Ability to manage multiple priorities in a dynamic, fast-paced environment.

Passion for the Catholic faith and alignment with the mission of Real Life Catholic.

Preferred Skills

Familiarity with and respect for Catholic Church teachings and audiences.

Video editing and graphic design experience (Canva, Adobe Creative Suite, etc.)

Experience with donor communications, fundraising campaigns, and donor CRM software.

Benefits:
Meaningful work that supports the mission of evangelization in a collaborative and faith-filled work culture

Comprehensive health insurance: medical, dental, vision

401(k) with generous employer match

PTO

Salary negotiable and commensurate with experience.

About the Employer

We exist to share the love of Jesus and help others do the same.