Marketing Specialist (Email - Social)

Job Description

The Marketing Specialist for Email & Social is a key executor on The Catholic Company marketing team, supporting its retention and engagement efforts through day-to-day management of email campaigns and social media channels. This role ensures that our customers and followers receive timely, relevant, and inspiring content across platforms - reinforcing the brand voice and driving ongoing engagement that leads to sustained customer relationships and sales. It serves as a bridge between our strategic marketing plans and the customer-facing communications that nurture loyalty.

Essential Duties and Responsibilities:
- Email Campaign Execution: Build, QA, and deploy marketing emails for various Trinity Road brands as scheduled - including promotional newsletters, product announcements, and automated drip campaigns, ensuring accuracy, mobile responsiveness, and alignment with brand guidelines.
- Social Media Management: Schedule and publish posts across our social media accounts (e.g., Facebook, Instagram, Twitter/Pinterest) to engage our community with faith-filled content, product features, and seasonal messages. Monitor comments and messages, responding or escalating as appropriate to maintain a positive brand presence.
- Content Coordination: Work closely with the creative team and copywriters to gather or create images, graphics, and copy for emails and social posts. Ensure consistency in tone and style so that communications reflect the Catholic voice and values of each brand.
- Calendar & Cross-Team Collaboration: Follow the marketing calendar and collaborate with the Lifecycle Marketing Leader to coordinate email sends and social posts around key campaigns, sales, and liturgical events. Make sure campaigns on different channels complement each other for an integrated customer experience.
- Performance Monitoring: Track daily and weekly email and social media metrics (open rates, click-through rates, conversions, follower engagement, etc.). Compile basic reports on campaign performance and share insights or recommendations with the team to improve future content and scheduling.
- A/B Testing & Optimization: Assist in executing A/B tests on subject lines, email content, or posting times on social media. Help identify what content resonates best with our audience and suggest adjustments to improve engagement.
- Customer Engagement Support: Coordinate with Customer Service when needed to address customer questions or issues that surface on social media or via email replies. Ensure that our responses are prompt, helpful, and in line with our customer care standards.

Knowledge / Critical Skills:
- Proficiency in email marketing platforms (Attentive) - able to create templates, segment lists, and interpret email performance metrics.
- Familiarity with social media platforms and their management tools (Facebook/Instagram, Twitter, Pinterest, and scheduling tools like Hootsuite or Buffer), including understanding of best practices for posting and engagement on each channel.
- Strong writing and proofreading skills, with keen attention to detail to ensure all communications are error-free and on-message. Ability to adapt writing style to fit different brands and formats (from a reverent devotional tone to a friendly promotional tone).
- Good organizational and time-management skills - capable of juggling multiple deadlines and maintaining an organized content calendar for email and social campaigns.
- Basic understanding of marketing metrics and analytical skills to interpret engagement data. Comfortable with spreadsheets or dashboards to track results and identify trends.
- Team-oriented with solid communication skills for collaborating across departments (design, content, merchandising); able to take direction and also proactively communicate any issues or ideas for improvement.
- Knowledge of Catholic culture and seasons is a plus, ensuring that content is appropriate to the liturgical calendar and meaningful to our audience.

Key Performance Indicators (KPIs):
- Email performance metrics: Consistently strong open rates, click-through rates, and conversion rates on marketing emails, indicating effective content and targeting.
- Social media engagement: Growth in followers/subscribers on key platforms and healthy engagement levels (likes, shares, comments) on posts, reflecting active and interested communities.
- Timeliness and accuracy: Adherence to the marketing deployment schedule for emails and posts, with minimal errors or corrections needed after send/publish.
- Brand consistency: High quality of content that meets brand standards - measured through internal review feedback and the consistency of tone/visuals across all email and social communications.

Physical Demands / Environmental Factors:
- Standard office environment with prolonged periods of working at a computer.
- Occasional need to adjust working hours for real-time social media engagement (e.,g. monitoring an evening post or weekend campaign) or to support an early-morning email send, as needed.
- Work involves a typical office posture and minimal physical exertion.

About The Catholic Company:
The Catholic Company, a brand of Trinity Road, LLC, is a leading Catholic media and e-commerce company whose mission is to promote Truth, Goodness, and Beauty by providing outstanding products and services that honor God and serve the Catholic community. With a portfolio that includes The Catholic Company, Good Catholic, Rosary.com, and more, Trinity Road reaches millions through its digital platforms, devotional content, and faith-based goods.

About the Employer

Trinity Road exists to promote Truth, Goodness, and Beauty - through our industry-leading portfolio of brands - by providing outstanding products and services to our Customers which honor God and our Community.

Our Core Values are:
We Believe Faith Matters
We Innovate
We Seek Solutions
We Drive Results
We Persevere
We Care